How Pernod Ricard Group digitized and scaled its global event strategy with Eventtia

Pernod Ricard, a global leader in wine and spirits, manages 240 brands, including Absolut Vodka, Chivas, and Jameson, sold in over 160 countries.

Events play a vital role in how Pernod Ricard connects with partners, professionals, and customers. However, managing events across so many brands and regions became an increasing challenge.

In 2020, Mélanie Schmidt, Head of IT for Consumer Experience, took on the task of simplifying and improving the Group's event strategy with the right all-in-one event software made available to its brands and affiliates globally.

By partnering with Eventtia, Pernod Ricard Group has been proposing a unified solution to manage events, integrate data, and foster creativity throughout their global operations.

Pernod Ricard event powered by Eventtia.

THE CHALLENGES Make event management simpler, smarter, and more scalable

Pernod Ricard's brands faced significant challenges in managing their events, including the use of multiple digital tools that made event planning, registrations, and communications complex and time-consuming.

They needed help gathering attendee data and connecting it to their CRM, which limited their ability to personalize communication and engage their audience.

Additionally, as a global company managing events for multiple brands across different countries, they needed a solution capable of handling complexity while supporting local requirements.

THE SOLUTION A centralized system to empower teams and drive innovation

Pernod Ricard, with Mélanie Schmidt leading the effort, partnered with Eventtia to build a more efficient, data-driven, and scalable event management system.

The collaboration focused on streamlining processes, improving data integration, and supporting global operations while fostering local creativity.

A global platform

Eventtia provided a single platform where the central team could oversee events while giving local teams the freedom to manage their own events. The system was designed to support multiple languages, currencies, and time zones, making it easy to use worldwide.

Integrated data

Eventtia made it simple to collect attendee information and connect it to Pernod Ricard's CRM. This gives the company valuable insights to personalize communication and facilitates remarketing campaigns.

Custom solutions with API

Eventtia's flexible API has been allowing Pernod Ricard's brands to create tailored solutions, such as a platform for professionals and influencers to connect and engage through events.

THE RESULTS Simpler processes, smarter decisions, and stronger connections

The partnership with Eventtia has transformed how Pernod Ricard's brands manage events:

• Unified Management: Hundreds of users across 160 countries now work on a single platform, keeping operations consistent while allowing creativity at the local level.
• More Efficient Teams: Automation and streamlined processes reduced time spent on logistics, letting teams focus on delivering great experiences.
• Data-Driven Improvements: The integration of attendee data into the CRM helps Pernod Ricard plan better events, refine strategies, and improve engagement.

A new chapter in event management

Through their partnership with Eventtia, Pernod Ricard Group has built a unified solution that simplifies event planning, saves time, and strengthens connections with their audiences.

This collaboration has allowed the company to deliver high-quality, personalized experiences while maintaining the creative spirit of each brand.

As Pernod Ricard looks to the future, their event strategy reflects the power of innovative technology and a strong partnership.

Pernod Ricard event powered by Eventtia.