Discover how ProColombia uses Eventtia to scale its events strategy.

ProColombia is the leading government agency responsible for promoting tourism, foreign investment, non-mining energy exports, and enhancing the image of Colombia both domestically and internationally.

With a vast network of national and international offices, ProColombia provides extensive support and comprehensive advice to its clients, leveraging its range of services and tools to facilitate the design and implementation of its internationalization strategy. Its primary goal is generating, developing, and closing business opportunities promoting sustainable economic growth and development.

Event Planning Challenges

ProColombia faced challenges in ensuring a successful logistics plan for its upcoming networking meeting. The organization needed to oversee the registration process, facilitate the networking meetings (virtual, in-person, and hybrid), and provide attendees with necessary information about the meeting schedule, location, and other relevant details through effective communication.

Why Eventtia?

ProColombia organized frequent networking events (at least 30 per year), so they needed a tool to easily replicate their events with a seamless registration process for attendees. Eventtia was the only easy-to-use solution 100% aligned with ProColombia's logistic needs.

Eventtia Solutions

• The fully customizable event landing page streamlined the registration process and provided attendees with all the necessary information.
• The registration form enabled attendees to easily self-identify and be placed into appropriate groups, such as "buyer" and "seller," for personalized networking experiences.
• The networking tool allowed attendees to schedule virtual and in-person meetings with other attendees based on industry, interest, or pre-established filters.
• The mass mailing tool integrated into the platform made it easy to target the audience with attendee type and track the open email rate.
• The virtual stage provided a centralized location for attendees to access all event-related materials and collect information about attendees while measuring the success of virtual events.