How Van Cleef & Arpels powers its global art exhibitions with Eventtia

Van Cleef & Arpels is one of the world's most iconic luxury jewelry and watchmaking houses, renowned for its extraordinary craftsmanship, poetic designs, and deep commitment to artistic heritage. Founded in 1906 in Paris, the Maison is part of the Richemont Group and operates boutiques across more than 20 countries.

Beyond fine jewelry and haute horlogerie, Van Cleef & Arpels is celebrated for its dedication to education and the arts through L'ÉCOLE, School of Jewelry Arts, supported by Van Cleef & Arpels. L'ÉCOLE offers public exhibitions, courses, and cultural programs in Paris, Hong Kong, Shanghai, Dubai, and other major cities worldwide, welcoming thousands of visitors each year. Notable exhibitions include "An Ode to Nature by Van Cleef & Arpels," "Daniel Brush, the Art of Line and Light," "Gold and Treasures," "Shakudō: from Samurai Ornaments to Jewelry," and "Paris, capitale de la perle."

In 2024, as the pace of global exhibitions and cultural events accelerated, Van Cleef & Arpels selected Eventtia's all-in-one event management platform to digitize, streamline, and scale the registration and attendee management for its art exhibitions worldwide.

INITIAL CHALLENGES Streamlining global event registration for a luxury audience

As Van Cleef & Arpels expanded its program of art exhibitions and cultural events around the world, the team needed a more efficient way to manage registrations, coordinate logistics across markets, and deliver a visitor experience consistent with the Maison's standards of excellence.

The team was looking for a flexible, all-in-one event management platform that could be tailored to the brand's visual identity, handle diverse visitor profiles — individuals, families with children, groups of friends or colleagues — and offer reliable on-site check-in for large-scale public exhibitions.

Beyond technology, Van Cleef & Arpels needed a partner capable of adapting quickly to diverse event formats and locations, from intimate private viewings to large-scale public exhibitions like "An Ode to Nature by Van Cleef & Arpels" or "Gold and Treasures," attracting thousands of visitors across multiple countries.

On-site welcome at L'ÉCOLE, School of Jewelry Arts, Asia Pacific

THE SOLUTION A unified platform for managing art exhibitions at global scale

Eventtia's all-in-one event management software provided Van Cleef & Arpels with the complete set of tools required to support its international exhibition program, including event registration, slot booking, advanced group registration, on-site check-in, and event communications.

Customizable registration forms, event pages, and email communications allow the Maison to deliver branded, premium experiences for every exhibition, preserving the elegance and identity of Van Cleef & Arpels across all visitor touchpoints.

Three core elements made Eventtia the right fit for Van Cleef & Arpels:

• A scalable, white-labeled event management platform: Event teams across regions can now plan, promote, and manage exhibitions from a single, intuitive platform. Customizable event pages, registration forms, and email communications are all designed to reflect the Maison's refined visual identity, ensuring a seamless, on-brand experience for every visitor.
• Ticketing experience: Eventtia's ticketing platform allows one person to register multiple attendees in a single booking, whether they are visiting with family, friends, or colleagues. This capability, originally built for Van Cleef & Arpels, is now available to all Eventtia clients. To complete the experience, Eventtia delivers personalized confirmation emails containing the QR codes for every attendee in the group, all in one centralized email, making check-in simple and seamless for the entire party.
• Event slot booking for exclusive exhibitions: For public and private art exhibitions such as "Shakudō: from Samurai Ornaments to Jewelry" and "Paris, capitale de la perle," visitors can select and book their preferred time slots through the registration experience, helping manage visitor flow and ensuring each guest enjoys the exhibition in the best conditions. This feature supports the kind of personalized, unhurried experience that defines Van Cleef & Arpels hospitality.

Ticketing experience — L'ÉCOLE, School of Jewelry Arts, Paris. Powered by Eventtia

Deploying a centralized platform across multiple countries and exhibition formats required careful coordination. Eventtia and Van Cleef & Arpels worked together to define an implementation approach aligned with the Maison's operational structure, supported by dedicated customer success services and responsive assistance throughout each event setup.

The platform also supports the full visitor journey: event communications, automated reminders, on-site check-in via the Eventtia Check-in App, and post-event follow-up.

THE BENEFITS Delivering world-class exhibition experiences with greater efficiency

Since adopting Eventtia, Van Cleef & Arpels has significantly improved the way it manages registrations and visitor experiences for its global exhibition program.

Here's what changed:

• 30+ exhibitions in 10+ countries: Van Cleef & Arpels has successfully managed more than 30 art exhibitions across over 10 countries, welcoming more than 150,000 registered attendees. Exhibitions powered by Eventtia include "Daniel Brush, the Art of Line and Light," "An Ode to Nature by Van Cleef & Arpels," "Gold and Treasures," "Paris, capitale de la perle," and "Shakudō: from Samurai Ornaments to Jewelry."
• Centralized exhibition management: All exhibitions are now managed from a single back-office platform, giving the central team full visibility and control across every market and event.
• Consistent luxury brand experience: Every visitor touchpoint, from registration pages to event communications and on-site check-in, delivers a premium experience aligned with the Maison's identity and standards.
• Smooth on-site check-in: The Eventtia Check-in App enables reception teams to welcome and check in visitors quickly and professionally, even at high-traffic exhibitions.
• Advanced group registration: Whether visitors come alone, with family, friends, or colleagues, a single person can register the entire group in one booking. Conditional registration also lets adults add children to their booking, and a centralized confirmation email with all QR codes keeps everything organized for check-in day.
• Event slot booking for a personalized visit: Visitors can choose their preferred time slot when registering, ensuring comfortable exhibition conditions and a more enjoyable experience for every guest.
• Responsive customer success support: Eventtia's customer success team has provided ongoing assistance for each event setup, adapting to the specific needs and timelines of every exhibition.

THE BIG PICTURE

By partnering with Eventtia, Van Cleef & Arpels has elevated event management from an operational task into a key component of its global cultural strategy. The collaboration shows how one of the world's most prestigious luxury houses can use advanced event technology to deliver refined, on-brand visitor experiences at international scale, while preserving the artistry, heritage, and attention to detail that define the Maison.

"Gold and Treasures" — a L'ÉCOLE, School of Jewelry Arts exhibition managed on Eventtia

As Van Cleef & Arpels and the broader Richemont Group continue to grow their worldwide program of exhibitions and cultural events, the partnership with Eventtia serves as a model for how modern event technology and luxury excellence can work together to create memorable experiences for audiences around the world.